Within digital advertising, Pay-Per-Click with Bing Ads is an effective and budget-friendly method to drive targeted traffic to your website. While most marketers focus on Google Ads, Bing Ads, lately renamed as Microsoft Advertising, offers a powerful platform with less competition, lower cost per click, and access to millions of active users.
At FPCPES, we provide focused training in PPC using Bing Ads, equipping students and entrepreneurs alike with how to create, manage, and optimize high-performing ad campaigns that drive actual results.
What is PPC through Bing Ads?
Pay-Per-Click, PPC, is a digital marketing model wherein advertisers are paid only when their ad is clicked upon. Bing Ads is the place that will enable your business to run ads on the Microsoft Network comprising of Bing, Yahoo, and AOL search engines. It is a great chance to reach a different audience base that other online marketers usually don’t target.
Benefits of Learning Bing Ads PPC at FPCPES
Learning Bing Ads PPC with FPCPES helps you:
Create keyword-targeted ad campaigns with lower CPC rates.
Reach millions of users performing searches every day on Bing and Yahoo.
Improve ROI by segmenting audiences and conducting analytics.
Utilize advanced tools like conversion tracking and bid optimization.
Acquire practical experience in designing effective real-time campaigns.
What You’ll Learn in the Course
Course Coverage FPCPES’s PPC course includes the following:
Understanding Bing Ads Manager and dashboard tools.
Keyword research and ad group creation.
Writing compelling ad copies for high click-through rates.
Setting effective budgets and bids.
Analyzing campaign performance using Bing Analytics.
Career Opportunities
Course graduates can work as a PPC Specialist, Digital Advertising Executive, or Freelance Campaign Manager upon completion. Businesses can also apply these skills to grow online visibility and generate more qualified leads through Microsoft’s vast ad network.
Why Choose FPCPES?
The FPCPES offers hands-on, industry-based training, expert mentorship, and exposure to real projects that get you industry-ready on digital advertising. Our focus is on practical learning with analytics and performance-based marketing for long-term success.